Rebadged or shared the same platform is a common things to be done among automakers nowadays. 20 years ago when Proton shared Fiore platform from Mitsubishi to come up with Proton Saga (the first Malaysia National car), people condemn it.

 

But today, to survive within, it is a wise things to be done. Lancia, an Italian automaker, will make a debut in Geneva with 6 more new model and this Lancia Thema is one of them.

I really like Thema. It is based on Daimler Chrysler 300 model. So, it is not surprise to see it in a muscular shape! Below is the Chrysler 300.